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Gucci campaign
The campaign about golden age of Hollywood and those days art and film all over the world.
The idea was to get people into the world of that age, to highlight the art of that period and to give the audience the understanding that it was the fundamental period for the nowadays appearance, behavior, rights and so on. It was especially significant period for the film that is basis for the modern film industry.
The photoshoot with a little of their old school and with a little of our new was made in order to honor the past and the present at the same time. We should understand there's never a new fashion but it's old.